Videos are an essential part of state-of-the-art websites. Video is more engaging than reading text. Video allows the audience to connect in ways text simply can’t duplicate. Compared to text, video is more pleasing to the eye, engages its audience and incentivizes that audience to take action. Research shows that people click more on images and videos in search results than they do on simple text. This means viewers are more likely to click on thumbnails showcasing your firm’s video.
Video is critically important in search engine optimization (SEO) because search engines are starting to rank videos more often in search results. It’s a gradual change that has a significant impact on SEO. Videos are also an excellent source of inbound links. Video services like YouTube allow you to link directly to your firm’s website provided that video is 100 percent original. An engaging and interesting video will organically build those inbound links for you.
This video shows how our firm’s investment group differs from our competition. We serve our clients in a manner other investment firms avoid. First and foremost, we operate under the “fiduciary” standard. Very simply, we are required by law to provide investment advice and guidance with our clients “best interests” first. In contrast, all the major Wall Street firms, the big banks and insurance companies all hide behind “suitability”, the Swiss cheese of ethical standards.
This year Community First Credit Union merged with Mendo Lake Credit Union, Community First serves the counties of Sonoma and Napa, Mendo Lake members are in Mendocino county and Lake county. The new organization expanded services to all members and did not result in a single lost job for employees of either credit union.
Client communication is of the utmost important. Each month The McBride Group sends an email to each client updating them on the performance of their portfolio the previous month and year-to-date. Each email also includes a video with our firm’s observations and comments on the performance of the stock and bond markets the previous month.
Jacobsen & Breen
Recently, our firm has been able to combine two areas of expertise: wealth management and video production services. Working closely with Charles Schwab & Co., we are developing videos for independent investment advisory firms for use on their websites. As one of our new advisory clients said “You are one of us!”. Our very first advisory clients were our neighbors and friends Noah Jacobson and Brian Breen.
The McBride Group has had a wonderful, multi-year relationship with Schools Plus in Santa Rosa, California. We produced this video for the Schools Plus annual fund raising dinner. The theme was “Raise Your Hands”. Schools Plus has served the Santa Rosa, Ca community for 25 Years. The organization is a partnership of concerned parents, educators, and community businesses that have come together with the shared belief that co-curricular activities such as sports, music, drama and art programs are not expendable luxuries in youth education. Rather, these activities are vital enrichments that help to develop qualities of leadership, teamwork, tolerance, and perseverance that are the foundation stones of civilized society.
Our firm has a multi-year, multi-video project with the Bon Secours Health System’s Palliative and Hospice Care team. Palliative care is the name given to medical care when the goals of care change from a curative focus to a comfort focus. Palliative care aims to maintain a high quality of life in the face of serious illness, addressing medical, as well as psychological and emotional needs. Standard medical care, which has a more curative focus, can often overlap with palliative care.