The McBride Group
JIM MCBRIDE
LISA BENNETT
Ten Principles to Live by
- Live
each day with courage
- Take pride in your work
- Always finish what you start
- Do what needs to be done
- Be tough, but fair
- When you make a promise, keep it
- Ride for the brand
- Talk less and say more
- Remember that some things aren’t for sale
- Know where to draw the line
From: Cowboy Ethics: What Wall Street Can Learn from The Code of The West
James P. Owen, 2004